After a sturdy opening stretch at the box office, The Vvaan is now discovering that survival in a crowded market is a different battle altogether. The Sidharth Malhotra and Tamannaah Bhatia-led action-adventure-thriller, which released on 25 September 2026, is holding its ground with what trade watchers describe as decent collections, but the arrival of Drushyam 3 has dramatically redrawn the playing field. The horror-comedy sequel is pulling audiences in numbers that have left every other release of the season scrambling for screens and showtimes, and The Vvaan is no exception.

Directed by Deepak Kumar Mishra, The Vvaan opened to healthy curiosity thanks to its high-concept premise and a surprisingly strong ensemble. Sidharth Malhotra plays Rishi, a rational urban man who defies his ancestral forbidden forest and accidentally awakens a divine goddess. What follows is not just a confrontation with forces beyond logic, but a reluctant transformation - Rishi must rise as his village's only saviour to protect his people from annihilation. The film blends Action, Adventure and Thriller elements, and at 136 minutes it aims for a sustained, tension-filled ride rather than a quick adrenaline burst.

A Decent Hold, But Not a Breakout

By the end of its first week, The Vvaan had settled into the kind of pattern that suggests a loyal but limited audience. It is not collapsing, and that matters. Word of mouth has been favourable, particularly for the visual treatment of the forest sequences and the goddess mythology that anchors the plot. A TMDb rating of 8 out of 10 underlines that those who have watched it are largely impressed. Yet the film has not managed to convert that goodwill into the kind of mass migration to theatres that turns a good run into a phenomenon.

The reason is not hard to find. Drushyam 3 has become a genuine juggernaut, and its dominance is squeezing the oxygen out of every other release. Exhibitors are prioritising the sequel because audiences are showing up in droves, and that means fewer prime-time slots for everything else. The Vvaan is now largely dependent on morning shows and select evening screenings, which caps its potential daily haul even when occupancy in those shows remains respectable.

Tamannaah's Presence Is a Plus, Not a Panacea

Tamannaah Bhatia plays Mamta in the film, and her casting was one of the key talking points before release. She brings a familiar star presence and a committed performance, but the narrative is built around Rishi's journey rather than a two-hander. That is not a flaw in itself, but it does mean the film's box office ceiling is tied more to Sidharth Malhotra's solo pull than to any combined star power. In a market where Drushyam 3 is offering a completely different flavour of entertainment, that distinction matters.

The supporting cast has drawn consistent praise. Maniesh Paul as Ved Prakash, known as VP, and Sunil Grover as Deepak provide moments of levity that keep the film from becoming unrelentingly grim. Shweta Tiwari as Sushila, Anup Soni as Shashi Bhaiya, Avtar Gill as the Sarpanch and Milind Gunaji as the Priest round out a village ecosystem that feels lived-in. Critics have noted that the film's strength lies in how these characters react to the supernatural intrusion rather than in the spectacle alone.

What the Coming Days Look Like

The immediate challenge for The Vvaan is clear. Drushyam 3 shows no sign of slowing down, and the next major release wave is already on the horizon. With its original language being Hindi and its industry listed as Tollywood in the metadata, the film has a specific audience base to rely on, and that base has been steady if not explosive. A decent hold through the second week would be a win under the circumstances.

For now, The Vvaan remains a film that has found its audience but not the whole market. Its TMDb rating of 8 suggests that those who take a chance on it are not disappointed, and in an era where opening-weekend hysteria often drowns out quieter successes, that is worth noting. Whether it can turn that critical goodwill into a longer theatrical life depends almost entirely on how much room Drushyam 3 leaves for everyone else. Based on current trends, that room is shrinking by the day.

Source: Filmibeat Telugu